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A Frog in the Fjord is a media brand, publishing house, and cultural consultancy founded by writer and speaker Lorelou Desjardins. From bestselling books to workshops on the Norwegian workplace, we help people and organizations survive and thrive in Norway.
What started as the anonymous musings of a French newcomer trying to understand Norway has, over a decade later, grown into A Frog in the Fjord AS, a publishing house, consultancy, and media company helping people make sense of Norwegian culture.
Back in 2013, Lorelou Desjardins began writing a blog to share her sometimes hilarious, sometimes bewildering experiences of living in Oslo as a foreigner. What began as an outlet for cultural confusion quickly struck a nerve. The blog attracted millions readers from all over the world, eager to know more about Norwegians.
Since then, we’ve published 6 books in Norway and internationally, and published 250 articles in mainstream media. Our latest title, How to Be Norwegian (May 2025), offers a witty and illustrated crash course into 55 essential cultural quirks. It follows the success of Lorelou’s bestselling En frosk i fjorden – Kunsten å bli norsk (2017) and A Frog in the Fjord – One Year in Norway (2021), which Forbes listed among “the most revealing books about Scandinavia”.
But A Frog in the Fjord isn’t only about books. We also work with both public institutions and private companies who need a trusted guide to help employees understand the unwritten rules of the Norwegian workplace. From intercultural workshops and keynotes, to articles and media commentary, the goal remains the same: to build bridges between cultures: with warmth, humour and honesty. We’ve trained over 3000 persons to date.
Behind it all is Lorelou Desjardins: lawyer, writer, journalist, entrepreneur and public speaker. Originally from Marseille, she has lived in Oslo since 2010 and speaks four languages. Her voice has appeared in Norway’s biggest outlets: VG, NRK, Aftenposten, Dagbladet, and in international media including CNN, Forbes, ELLE UK, and numerous French outlets. For more about Lorelou’s personal story and projects, visit lorelou.com
Interested in our books, workshops, consulting, or media collaborations? Get in touch to see how A Frog in the Fjord can help your organisation understand – and succeed in – Norway.